Conference Objectives!
Digital transformation as touching all parts of the business!
Digital transformation is the profound transformation of business and organizational activities, processes, competencies and models to fully leverage the changes and opportunities of a mix of digital technologies and their accelerating impact across society in a strategic and prioritized way, with present and future. Source: https://www.i-scoop.eu/digital-transformation/
The economic models of the digital era are more disruptive than evolutionary, and are very different to those practiced by traditional enterprises. This implies that digital transformation is not the sum of a few client-oriented projects but something that touches every aspect of the business. It requires rethinking the activities of the business across five axes:
1. Customer experience, adapted to the unique needs of each client.
2. Business model, operating across channels and the whole ecosystem.
3. Operational effectiveness, with data-centric processes and a focus on results.
4. Digital-native organizations can change their modus operandi in flight, in order to improve performance and deliver better customer service.
5. The Challenge for traditional organisations is to deliver comparable flexibility.
