International Conference on Challenges to Social Science and Business Innovation (SSBI) August 16-17, 2018 Venue: The Federal Kuala Lumpur, Malaysia The conference welcomes empirical research as well as theoretical/conceptual research papers having potential for field applications and in-depth literature reviews. Broadly defined, but not limited to, tracks of the conference are: Architecture, Gender Studies, Political Science, Banking Anthropology, Culture, Politics and Governance Arts, Communications, Psychology, Business Ethics, E-commerce Demography, Ethics, Public Administration Gender Studies,Sociology, Tourism, Economic Theory Media, Music, Philosophy, Accounting, Business Administration Regional/International Trade Political Economy Banking Business Ethics Branding and Brand Management Islamic Finance and Banking Organizational Behaviour Entrepreneurship Environmental Economics Rural-Urban Development Tourism Economic

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