Dear & Esteemed Colleagues, Greetings! We are extremely pleased to welcome you to our upcoming International Conference on Marketing & Tourism (MTC18Geneva Conference) which will be held in the beautiful city of Geneva, Switzerland. Please submit your research papers/abstracts/case studies in all areas of business studies. In addition to paper presentations, you would also get an opportunity to listen to some of the best academicians as we organize invited lectures, brain-storming sessions on selected topics affecting higher education that are aligned to the conference theme and topics pertaining to Global Business, Marketing & Tourism topics. Panel Discussion! It has been planned to organize a panel discussion on the following topic on day 1 of the conference. We are sure, the discussions would certainly add greater value to the academic fraternity participating at the conference. Topic:The relevance of teaching life-long learning skills to our students! Why and how?? Conference Objectives! Tourism in the New Millennium! Globally, a lot of changes and transformations are taking place, particularly, in social, economic, technological and environment-related aspects. While the giant-sized developed economies have the resources to attract huge crowds to their nations and tourist-destinations, small economies find it quite challenging not only to channelize huge investments on tourism ventures and projects but to attract tourists to their respective destinations in a sustainable manner. Huge Investments! A Key to Successful Tourism Ventures! Tourism warrants huge investments. Attracting investments on large-scale depends upon ensuring attractive returns. Otherwise, investors, banks and financial institutions may not like to invest. Also, a collaboration among private, public and other stakeholders is a must to ensure long-term success in tourism. Since marketing and tourism are inter-related, this conference, it is fervently hoped, would add greater value to the participants. Against this back, this upcoming conference will be held in one of the best tourist-attractions in the world, Geneva-Switzerland All are cordially invited to attend! Publication Opportunities! You have publication opportunities in one of our journals based on your preference.

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