edia sales changes quickly. Clients expect you to understand their needs and employers require that you stay on your top game to succeed. With IAB Digital Media Sales Certification you can build client credibility, increase your salary potential, and enhance your career credentials.

This is the only globally recognized, accredited professional certification created specifically for digital media sales. Empower yourself in today’s digital market with a program that measures the knowledge needed to create effective digital advertising campaigns.

Created To Instill Deeper Trust With Clients
Advertising buyers and agencies told us that they wanted an industry benchmark to easily differentiate those professionals who are truly educated in selling digital media. We listened. In 2012, IAB gathered leaders in digital advertising to create the highest industry standard for digital advertising sales, the Digital Media Sales Certification. Since its launch in June 2012, over 7,500 sales professionals from dozens of leading companies have earned this prestigious certification.

This program is for sales and account coordinators, managers, directors, and executives. It helps candidates build their careers and secure jobs in the competitive marketplace.


Get all of the answers to your questions regarding the exam, including eligibility, the exam blue print, resources for preparation, testing windows, requirements for maintaining certification, and the incredible impact the certification program has had on the industry since its inception. Interactive Q&A to follow.



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