At the beginning of every year, we convene IAB Mobile and Local Advertising Committees to review major industry current initiatives and set the agenda for the year. This meeting is your opportunity to provide your input for the IAB 2017 mobile discussions and stay on top of where the marketplace is going through conversations facilitated by industry senior leaders. Be sure to register as space is limited!

Agenda

Major Updates:

  • Annual Leadership Meeting Updates
  • Public Policy
  • Industry Initiatives
  • In-app Viewability Standardization
  • Web and mobile in-app measurement guidelines
  • Location-based Guidelines
  • Upcoming Projects

Open Discussion

  • What projects would you like IAB to work on?

Explore Existing Events Across the World or Publish an Event to Showcase It Globally in VePub.
 

This is an animated dialog which is useful for displaying information. The dialog window can be moved, resized and closed with the 'x' icon.

These items will be permanently deleted and cannot be recovered. Are you sure?