When creating digital advertising campaign recommendations today, there is a vast multitude of channels, ad units, technology platforms, and partnerships available to select from, making planning and strategy more complicated than ever before. The IAB Digital Media Buying and Planning Certificationdemonstrates that media professionals have the base-line knowledge needed to perform in their role while meeting their client’s or brand’s needs in an effective and intelligent manner.
The program provides a deeper trust for clients who place their brand investment in the hands of their media agency representatives. The credential is also for marketers looking to showcase their understanding of the digital ecosystem to peers and employers.
This Certification instills confidence in media professionals, as well as their employers, when they demonstrate their comprehension of digital media and how it correlates to their strategic role. This program helps build careers and candidates secure jobs in the competitive marketplace.
Get all of the answers to your questions regarding the exam, including eligibility, the exam blue print, resources for preparation, testing windows, requirements for maintaining certification, and the incredible impact the certification program has had on the industry since its inception. Interactive Q&A to follow.
This program demonstrates that professionals have the knowledge and competency to perform their role of planning, purchasing, and executing digital campaigns for their clients . With the vast expansion of platforms, channels, and technological innovations in media this Certification establishes an immediate level of trust among clients, employers, and peers.
4A’s Members receive special pricing on this program of $100 off the exam application fee. Learn More.
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