Gain advantage in today’s marketplace by creating more value in the eyes of your customers and consumers and by finding innovative ways to meet your customers’ needs better than your competitors. This program:
You are a business executive or team competing in a demanding market environment and experiencing increased pressure on your contribution margins. You need to gain a deeper understanding of value-based marketing and develop the skills and capabilities that can make you a more relevant and influential marketer for your business today and beyond.
You start the program by considering the value that marketing brings to your organization and making the links between marketing, strategy and finance. You see your position as a relevant and influential force in the organization. You learn about customer lifetime value and how to use the right customer metrics to help you be a better decision-maker.
You learn how to compete for value and to deepen your understanding of marketing metrics. You discover better ways to co-create value and then how to communicate it and capture it more effectively. This journey leads to you becoming a superior marketer.
Individual assignments, virtual group work, case studies, readings, video summaries, personalized feedback from your program coach, peer reviews with other participants from across the globe, and personal reflection moments – are all combined to stimulate your thinking, unlock new insights, change habits, and firmly embed the learning.
You will complete the program with a clear understanding of your role as a marketer and a leave with a concrete value-based action plan that can bring you and your company superior results.
You work with a dedicated personal coach to support you throughout your learning journey
You can develop a current project from your own business and apply what you learn to your context
You get IMD certification and become part of the outstanding professional IMD Alumni network
