Fake news, fraud, measurement chaos, brand safety, and other examples
of supply chain failure—among the biggest issues in our industry—are
consistently laid at the doorstep of programmatic technologies and
operations.
The one-day IAB Programmatic Symposium: Automation in a “Post-Programmatic” Era convenes buyers and sellers to address how we can work together to solve these problems and other challenges.
Register now and you’ll walk away with actionable insights that answer:
- How should programmatic be redefined in 2017?
- How can the industry refocus on user experience?
- How can agencies restructure themselves to thrive in an increasingly automated world?
- How is header bidding reshaping the programmatic supply chain?
- How does data meaningfully inform investment decisions?
- How is the evolution of OpenRTB seeking to address transparency and trust?
- How do mobile publishers make programmatic work?
- How is brand story-telling changing, given increasingly unified inventory supply sources across channels and formats?