Whether you are in the process of building strategic partnerships or simply considering this option, James Henderson, IMD Professor of Strategic Management, shows you how you can gain competitive advantage by developing the right alliances for your business.

Your company strategy is constantly under attack either through rampant imitation or through substitute business models. How do you respond? In many cases, you cannot rely on your company alone to sustain competitive advantage. Rather, you need to look to an ecosystem of strategic partners who can help your company along the way. This program enables you to:

  • Search, screen and select strategic partners
  • Find the right structure to establish a strategic partnership
  • Start up the strategic partnership to maximize trust
  • Steer a portfolio of strategic partnerships for best practice sharing


Your profile for this online course:

This program is designed for executives who are currently responsible or will be responsible, for setting up strategic partnerships or alliances, or managing them in their own organization.


Online course overview:

You start with a deep dive into the fundamental building blocks of leveraging successful strategic partnerships for competitive advantage. As the learning journey progresses, you will be asked to work through several key frameworks related to your specific strategic partnership challenge, and apply the lessons learned to your own context. You will be challenged to test your assumptions and open yourself to new ways of thinking and acting with respect to your strategic partnership.

Individual assignments, virtual group work, case studies, readings, video summaries, personalized feedback from your program coach, peer reviews with other participants from across the globe, and personal reflection moments – are all combined to stimulate your thinking, unlock new insights, change habits, and firmly embed the learning. You will leave the program with a clear road-map on how to either establish a strategic partnership program or manage a strategic partnership for success.

Benefits:

  • You work with a dedicated personal coach to support you throughout your learning journey

  • You can develop a current project from your own business and apply what you learn to your context

  • You get IMD certification and become part of the outstanding professional IMD Alumni network


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