The digital media industry has shifted toward a mindset where mobile is embraced throughout the entire customer journey. Consumers are spending two-thirds of all internet time on these devices, and successful publishers and marketers are adjusting their media and marketing strategies accordingly. Learn how they are thriving by creating seamless cross-screen experiences and embracing innovative content, communication, and experiences to improve their connections to their consumers.
Join industry leaders at the IAB Mobile Symposium for a day-long event that convenes executives from across the ecosystem to address how publishers and marketers are building out their mobile strategies, measuring efficacy, and ensuring their mobile campaigns are fully integrated into the consumer experience. Learn what tools modern marketers are utilizing to succeed in today’s cross screen world.
Attendees of the IAB Mobile Symposium will walk away with actionable insights on the following topics:
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