• VePub Press
This one-day crash course provides a comprehensive overview of the digital advertising ecosystem. We will teach you about how the industry is structured, and how digital media is bought, sold, used and measured. The interactive classroom format provides plenty of time for class discussion and exercises to test your knowledge of the basics of digital advertising.

TOPICS COVERED

Consumer Behavior; Native Advertising; Audience Reach; Paid, Owned, Earned Media; Social Media; Campaign Measurement; Consumer Buying Funnel; Search; Media Math; Consumer Decision Journey; Aggregated Media; Responsive Design; Shared Media; Programmatic; Publisher Content; Media Mix; Ad Networks; Ad Exchanges; Traditional & Digital Media; Real Time Bidding; Ad Fraud; Reach and Frequency; Campaign Optimization; Demand Side Platforms; Display; Data Targeting; Sell Side Platform; High Impact; Contextual Targeting; Agency Structure; Rich Media; Ad Serving; RFP’s and Media Buying; Digital Video; Compliance; Trading Desks; Digital Audio; VSuite; Cookies, Pixels, Tags; Instream Video; Ad Serving Protocols; Conversion Attribution

SYLLABUS

  • Industry history and consumer behavior
  • Advertising marketing models
  • The digital ecosystem
  • Ad formats and creative
  • Ad serving and targeting
  • Campaign tracking, media math & optimization
  • Fraud and compliance
  • Research and measurement

WHO SHOULD ATTEND

This course is designed for anyone looking for an introduction to the digital media industry. No digital media experience or knowledge is required.

Are you planning to register 5 or more attendees from your organization? Contact learning@iab.com for bulk discount rates.

*This class counts as 8 hours of training towards Option 2 for the Digital Media Sales Certification. Read more info on Eligibility Requirements here.

با جستجو در پایگاه داده‌های ویپاب، کارگاه‌های آموزشی مورد نظر خود را بیابید و یا به ثبت اطلاعات یک کارگاه آموزشی بپردازید.
 

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