When creating digital advertising campaign recommendations today, there is a vast multitude of channels, ad units, technology platforms, and partnerships available to select from, making planning and strategy more complicated than ever before. The IAB Digital Media Buying and Planning Certificationdemonstrates that media professionals have the base-line knowledge needed to perform in their role while meeting their client’s or brand’s needs in an effective and intelligent manner.
The program provides a deeper trust for clients who place their brand investment in the hands of their media agency representatives. The credential is also for marketers looking to showcase their understanding of the digital ecosystem to peers and employers.
This Certification instills confidence in media professionals, as well as their employers, when they demonstrate their comprehension of digital media and how it correlates to their strategic role. This program helps build careers and candidates secure jobs in the competitive marketplace.
The IAB Digital Certification Programs have become industry benchmarks for success in Media Sales, Data, and Ad Operations. These credentials are globally recognized and have garnered more than 9,500 participants from 300+ of the industry’s leading media companies.
Who is the program for?
The IAB Digital Media Buying & Planning Certification was created for media and marketing professionals of all career levels across mediabuying, media planning, strategy, and analytics.This includes coordinators, managers, directors, and executives. See program eligibility requirements.
Digital Media Buyers and Planners work closely with Advertisers and
Publishers to deliver exceptional service throughout the media buying
lifecycle. They accomplish this by developing media objectives, creating
strategic digital media plans, negotiating terms and conditions, and
optimizing campaign performance while purchase audience targeted
advertising space to deliver a designated marketing initiative.
Successful and knowledgeable media professionals should have a
fundamental understanding of these six areas covered in the exam:
This 4-part webinar course is designed specifically for people who are preparing to sit for the IAB Digital Buying and Planning Certification exam, but can also benefit buyers and planners who are seeking to learn more about the ecosystem in a virtual classroom setting.
Questions about the Digital Buying and Planning program? Join our monthly, free online info sessions with Q&A
For those unable to attend the live training sessions, you can access a full recording up to thirty days after each session.
Each session will be 90-minutes in length:COURSE OVERVIEW
Get prepared to take the Digital Buyer and Planner Certification exam
with help from IAB, the authority on the exam. This four-part webinar
course will provide a detailed review of the major content areas
outlined in the Exam Blueprint
Designed to mirror the content on the exam, this course will deepen your working knowledge of digital buying and planning and will help you determine which areas to focus on in your independent studies. Attendees will come away with an elevated knowledge of digital buying and planning and will better their chance of success when sitting for the exam.
WHO SHOULD ATTEND
This course is notdesigned to be an entry-level course. This course is designed for digital media buyers, planners, marketers and strategistswho are preparing for the IAB exam or have at least one year digital buying and planning work experience. This includes media professionals working in media roles related to buying, planning, strategy, and analytics.
Note: Cost of IAB Certification Exam application is NOT included in a-la-carte Prep Class price
Learn more and apply for IAB Digital Buying and Planning Certification.
TOPICS COVERED
| Establish Plan Parameters | Develop Media Objectives | |
| Establish Buying Guidelines | Confirm Available Assets | |
| Construct Planning Timeline | Conduct Campaign Research | |
| Define Media Mix Allocation | Collaborate with Creative Agencies | |
| Design Data Strategy and Measurement Plan | Develop Strategic Recommendation | |
| Manage RFP Process | Evaluate and Negotiate Proposals | |
| Negotiate Vendor Terms and Conditions | Manage IO Process | |
| Kick Off Campaigns | Manage Trafficking and Tagging Process | |
| Manage Reporting Process | Verify Campaign Launch | |
| Analyze and Optimize Campaign | Troubleshoot Campaign | |
| Manage Flowchart Process | Managing Digital Media Finances | |
| Create Ad Hoc Reporting | Construct Industry POVs | |
| Set Up Media Days | Forecast Media Returns | |
| Finalize Media Plan |
