SUMMARYThis position is responsible for execution of all marketing automation campaigns. This includes campaign production tasks such as: email campaign creation, data import/export/preparation; automation program building, segmentation; personalization; A/B testing; deployment and form building.FUNDAMENTAL DUTIES- Works directly with the marketing team to establish and execute a marketing automation strategy
- Interprets and implements digital best practices for email, personalization, segmentation, and data-capture from forms and landing pages
- Analyzes, tracks and reports on key marketing metrics within automation tool & Google Analytics
- Collaborates with marketing, DX and IT on data integration and API delivery
- Manages data integrity and marketing database: Partner with sales, marketing web team, DX and IT to ensure data quality and identify gaps in internal data feeds
- Provides internal consultation on email platform capabilities and marketing automation strategies as well as trains internal teams on using the email platform tools available to them.
Project Manager- Manages vendor relationships, estimate requests, PO creation/invoice approval
- Develops project timelines, schedules kick-offs, and manages projects day-to-day through completion
- Collaborates with marketing team members to define and test messages and creative to best engage customers
- Manages budgets tracking and reporting
SKILLS AND KNOWLEDGE- Strong analytic skills, Can understand and make strategic business decisions based on metrics
- Ability to handle multiple projects and priorities simultaneously in a fast-paced, high-energy environment
- Deadline and results-driven
- Excellent verbal and written communication skills
- Fast learner with creative problem solving skills
- Proficient in Microsoft Word, Excel and PowerPoint
- Proficient in front-end coding languages such as HTML, CSS and some Javascript
MINIMUM QUALIFICATIONS REQUIRED- BS/BA required in Marketing or a related field
- 3+ years working in a marketing function
- Experience with email marketing required
- Experience with IBM Marketing or another marketing automation platform preferred
- Experience in Google Analytics or another web analytics package preferred
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