A proven track record is paramount - demonstrating strategic use of marketing tools to achieve financial objectives e.g. programs that have resulted in increased revenues, growth in market share
Can demonstrate understanding of the interconnectedness of marketing and sales disciplines.
Financial acuity - experience of zero-based budgeting i.e. can formulate and negotiate a budget and achieve it accurately.
Strong Personal skills, needs to maintain excellent relationships with our channels and distribution partners to ensure that customer and client support is best in class
Strong diplomatic skillset in order to navigate the existing internal
Good PR/Communications exposure and experience
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