Publicis LifeBrands Medicus (PLBM) is a full-service, New York City–based healthcare advertising agency. We serve a variety of clients and brands with marketing expertise that spans audiences from physicians to patients and from prescription therapies to over-the-counter medicines.
We see the healthcare landscape changing rapidly. We embrace this change and the lack of comfort that comes with it. In fact, we push ourselves to look beyond the ordinary and familiar to unexpected places, where we develop breakthrough healthcare marketing and creative solutions, reach healthcare professionals in novel ways, forge innovative approaches to doing business, uncover deep strategic insights, and invest in cultivating a diverse talent pool to meet emerging needs. We know that by doing all of this we will thrive, and our clients and brands will too.
Position Summary
As an account team’s operational and finance lead, the Business Manager serves as a collaborative business partner to team leads, ensuring that a cross-capability approach is applied to all issues related to staffing mix and fiscal health.
The Business Manager is a key partner to the Lead Producer, acting as the account team’s financial controller. In this role, he/she is accountable for financial/staffing forecasts, regular budget reporting, securing PE and accurate invoicing.
He/she is responsible for the optimization of the account team staffing structure, ensuring the right skill sets are applied to the work, to serve the business requirements, deliverable quality and financial well-being of the account.
Financial Responsibilities:
- Client-facing lead on all financial management issues; responsible for client budget reporting
- Provides accurate and realistic forecasts; actively manages forecast to ensure targets are met and client finance is in the loop with the latest information (PE, billing, etc.)
- Routinely monitors financial performance of accounts to maximize revenue realization and profit margin
- Ensures financial control of all client work (estimates, jobs, fees, billing, expense monitoring) throughout the account group
- Responsible for regular budget status reporting for client and internal audiences; assesses trends and keeps all applicable parties in the loop
- Reviews statement of work documentation; accountable for ensuring scope documentation is in place for all work
- Responsible for account investment planning and management
- Responsible for high-level account budget estimating (i.e. HLOP) and pitch pricing
- Accountable for final reconciliation of projects and completing job closure forms
Team Leadership Responsibilities:
- Partners with cross-capability leads to identify and manage true resource needs (internal and external) across the account team
- Accountable for the accuracy of monthly staffing forecasts in Clarity
- Identifies and helps resolve people/account conflicts with practical solutions
- Identifies and proposes career growth plans for assigned staff
- Plays lead role in pricing and forecasting staff needs for new business opportunities
- Assists Lead Producer in contract management (client, vendor, and inter-company issues)
- Promotes and contributes to Digitas Health’s culture and environment
- Demonstrates strong, professional work ethic
Production Responsibilities:
- Partners with cross-capability leads to identify and manage true resource needs (internal and external) across the account team
- Accountable for the accuracy of monthly staffing forecasts in Clarity
- Identifies and helps resolve people/account conflicts with practical solutions
- Identifies and proposes career growth plans for assigned staff
- Plays lead role in pricing and forecasting staff needs for new business opportunities
- Assists Lead Producer in contract management (client, vendor, and inter-company issues)
- Promotes and contributes to Digitas Health’s culture and environment
- Demonstrates strong, professional work ethic
