Scope of Job:
To coordinate marketing campaigns and initiatives for assigned internal university clients to support their goals and the UTRGV brand. Assigned clients and projects will be those of secondary and tertiary level priority, but there will also be opportunities to participate on higher level projects.
Description of Duties:
• Coordination of marketing
campaigns for assigned internal university clients and serves as liaison
between University Marketing and Communications and those clients.
• Ensures that clients’ marketing objectives align to goal-oriented marketing
plans with measurable outcomes and works under the close direction of the
supervisor to co-develop those plans and execute the initiatives laid out
within them.
• Coordinates execution of marketing plans and campaigns for assigned clients,
including writing creative briefs, planning, scheduling, budgeting, and working
with outside vendors, as necessary.
• Schedules and participates in strategy and planning meetings with creative
staff and production team, ensuring all projects for assigned clients are
on-schedule and being addressed appropriately.
• Participates in creating and presenting creative pitches.
• Coordinates multiple tasks and projects simultaneously, driving follow-up and
awareness of deadlines both within marketing team and with the client.
• Builds and maintains assigned client relationships, keeps informed on project
status and additional requirements, and provides information on new or enhanced
services.
• Ensures consistent brand articulation for assigned clients, that marketing
and advertising dollars are being allocated effectively for assigned clients,
and that their plans align to the university’s strategic goals.
• Performs other special projects and duties as assigned.
Required Education:
Bachelor’s degree from an accredited university in marketing, advertising or related field.
Required Experience:
Two (2) years experience performing related duties, such as: experience in marketing, promotional writing and/or related field.
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