San MateoFeedzai is seeking an Account Based Marketing Manager who will help fuel our pipeline growth with outbound and field marketing strategies for global accounts. You will spearhead account penetration and engagement at top tier targets with outbound strategies and tactics leading to pipeline and revenue growth, working closely with our Sales Development Representatives. Strategic marketing comes naturally to you as you dig deeper into targeted clients to develop knowledge and interest in Feedzai.
You
You excel at creating awareness and engagement with leads and naturally collaborate with the Sales and Marketing organizations to move potential clients through the pipeline. You work collaboratively and are great at balancing priorities. You are seeking a Marketing team where everyone plays well together and truly loves what they do.
Us
Feedzai is AI. We’re coding the future of commerce with a leading platform powered by artificial intelligence and big data. Founded and developed by data scientists and aerospace engineers, Feedzai has one critical mission: make commerce safe. The world’s largest banks, payment providers and retailers use Feedzai’s machine learning technology to manage risks associated with banking and shopping, whether it’s in person, online or via mobile devices.
We want your incredible talent to drive growth and help our customers be successful. Backed by years of hardcore work and funding from amazing investors (Citi, Capital One, Oak HC/FT, Sapphire Ventures, Data Collective) we’re at the inflection point of growth. We’re data people so you should have a desire and willingness to dig into the numbers, too.
Your Day-to-Day
- Develop integrated campaigns and programs that align with Sales and Business Development to grow coverage, awareness and engagement at key enterprise accounts
- Team with SDRs to drive meetings and pipeline growth
- Develop email (cold and nurture) and direct mail programs that progressively move targets along the buyer’s journey and into pipeline, towards becoming customers and advocates
- Create, organize and execute field marketing programs to deeply engage prospects
- Establish, track, and improve response rates, conversion rates, pipeline, and ROI for ABM programs
- Measure campaign impact through SFDC reporting, evaluate event/campaign ROI, and present on recommendations for improvement
- Define an account penetration playbook that is repeatable and scalable
- Engage with all members across the organization using strong communication and persuasion skills
- Success and gratification requires you to be obsessive with marketing metrics including awareness, coverage, engagement and ultimately pipeline generation
Your Know-How
- 4+ years of marketing management, demand generation and field marketing experience targeted at enterprise level B2B accounts
- 2+ years building and executing ABM programs
- Experience with marketing automation and CRM programs such as Hubspot or Marketo and Salesforce
- Data-driven marketing experience - each program you run has clearly-defined success metrics
- Exceptional communication and organizational skills
- Ability to juggle multiple projects in a fast-paced, deadline-driven environment without missing important details
- BA/BS in Economics, Business, or Engineering field from a top university
- Experience with any or all of the following: Artificial Intelligence, Fintech and ecommerce is a plus
- Experience with Engagio, direct mail, and other ABM tools in the marketing stack is a plus
Feedzai is an Equal Opportunity Employer
