Since 2000, we’ve worked hard to turn a brilliant and disruptive idea into a movement that serves more than a million members worldwide. We’re keeping the pedal to the metal and growing every day. That’s why we need talented, passionate people with great ideas to join the Zipcar family.
Want to work for a company that is shaping the future of urban mobility? Ready to join a dynamic, playful, diverse, and respectful company that’s seriously changing the world? Then apply! To learn more, visit zipcar.com or zipcar.com/careers.
Summary:
Zipcar is currently seeking a Product Marketing Manager to join the Marketing team. Reporting to the Director of Digital Marketing, this person will be responsible for developing and owning the “pre-sales” site experience, including SEO, conversion rate optimization (CRO), and customer experience optimization (CXO) strategy. This individual will be tasked with the overarching goal of attracting, educating, and converting new potential Zipcar members. This is a critical role that incorporates product positioning, business strategy, UX/UI, data analytics, cross-functional leadership, and marketing planning, all with a keen eye focused on driving higher conversion, retention and satisfaction rates.
Responsibilities:
- Develop, lead and manage the execution of the CRO strategy, with particular emphasis on conversion funnel optimization. This individual will be seen as the “owner” of the acquisition funnel, and will be responsible for leading the team to develop ongoing improvements.
- Drive and execute a/b testing strategy to continuously improve website framework and member acquisition. You will build and own the testing roadmap and lead the prioritization and execution of targeted acquisition-focused tests.
- Own the positioning for new and optimized member features and pricing plans.
- Develop, lead and manage the execution of the NA presales strategy, leading innovation, identifying opportunities for growth and enhancement, achieving business objectives, and ensuring effective workflow processes. Ensure global alignment on major presales initiatives and the website refresh project, and develop prioritization roadmap for NA presales projects. Lead the cross-functional team executing on presales projects, including product, engineering, and creative, ensuring stakeholder input as needed.
- Lead project teams (design, copy, engineering) in implementing new SEO / SEM projects, including channel-focused landing pages, providing clear direction, priorities and expectations.
- Create, develop and manage internal “dashboards” measuring impact of key business initiatives.
Qualifications:
- 5-7+ years’ experience in digital marketing-related roles, including campaign management, web analytics, project management.
- Fluency in the world of business analytics is a MUST, including the ability to define and measure new KPI. Comfort seeking out and applying data to counter business ambiguity; passion to seek out “truth in data.” Hands-on experience with online marketing analytics tools (eg, Google Analytics, GTM, Adobe Analytics, etc.) particularly required.
- Hands-on experience in (or deep exposure) to online product or project management, particularly in a membership- or ecommerce-driven environment, is a VERY BIG plus.
- Strong knowledge of SEO fundamentals and the evolving search landscape, with experience leading initiatives that increase organic traffic.
- Strong project management and delegation skills and strengths in managing multiple projects/deadlines across teams; ability to set priorities and be flexible in changing environments.
- Experience leading cross-functionally, managing external marketing partners (e.g., marketing agencies and/or web production teams), and internal stakeholders/clients.
- Excellent communicator at all levels of the organization; ability to socialize concepts in a compelling way; ability to build consensus and strong relationships.
- Ability to confidently engage with executives and senior colleagues of the organization to influence, gain support, and build excellent working relationships.
As a member of the Zipcar Team you get a great benefits package including health and dental insurance, 401k, vacation time, paid holidays, personal and sick leave, along with a full complement of other insurance and support programs.
Because our work has a global impact, we enthusiastically support each employee’s commitment to creating a better world by offering:
- Free Zipcar membership & discounted driving rates for you and your significant other
- Paid volunteer time off
- Bicycle commuter reimbursement
- Paid parental leave for mothers & fathers
- Training and development programs To accelerate career growth
- Global footprint of job locations and opportunities
- Flexible and open work arrangements
- Fun, respectful, passionate, and collaborative environment
- Educational Assistance Program
- Company sponsored parties, outings, and events
- Discounts on a variety of products and services through Zipcar partners
Zipcar is an EEO Employer
To all recruitment agencies: Zipcar does not accept agency resumes. Please do not forward resumes to our jobs alias, Zipcar employees or any other company location. Zipcar is not responsible for any fees related to unsolicited resumes
