Position: Manager, Marketing

Reports to: Commercial President

Location: Miami, Florida

Position Summary

This newly created position will stand up a commercially oriented, marketing function in support of growth acceleration across verticals and markets. The Manager will strategically steer the organization's priorities, execute and focus on positioning a distinctive brand in the marketplace and driving short and long-term revenue growth.

Principal Accountabilities

Branding, Communications & PR

  • Branding/Develop the MSH brand identity & story through all existing channels while identifying necessary channels and plans of action.
  • Marketing Communications/Create, design and write content, collateral , and proposals.
  • Digital/Evaluate, oversee and manage the maintenance of on-line presence, including social media platforms and a planned website redesign.
  • Public Relations/Develop and manage external communications and public relations including media, case studies, and newsletters.
  • Assists with talking points, scripts, and other strategic communications.

Business Development & Marketing Planning

  • Design, implement and facilitate annual business development and marketing plan.
  • Collaborate with Client Services & Solutions teams in creating prospect acquisition and client retention/expansion plans.

Market Intelligence/Analytics & Data

  • Create market share barometer within markets & verticals.
  • Utilize competitive intelligence to incorporate into account & vertical plans.
  • Produce insights and action-oriented plans through database management.
  • Stay abreast of market trends to drive topics for client events, webinar and whitepaper strategies.

Campaigns & Demand Generation

  • Develop targeted B2B demand generation campaigns including e-mail, events, tradeshows, etc.
  • Analyze performance that leverage behavioral interest profiling to drive new client acquisition and sales revenue.

Events

  • Create, coordinate and manage events across Industries, Functions & Geographic areas.
  • Identify key events, affiliations, and sponsorships that will promote our brand and create opportunities for growth.

Experience

  • 5+ years of marketing experience creating a high-performance, commercially oriented function focused on growth of a dynamic services and solutions business.
  • Strong written skills including proofreading and editing experience.
  • Experience telling stories creating visuals, graphics within presentations using MS Powerpoint, Adobe Illustrator, Photoshop, KeyNote or any other tool.
  • Able to excel in a fast paced work environment without direct daily supervision.
  • Strong interpersonal skills and ability to deal positively with both internal and external customers.
  • Excellent organizational and project management skills with the ability to operate on a wide range of topics and projects at one time.
  • Must be able to work in a team environment with players across the organization.
  • Expert-level proficiency with Microsoft Word, PowerPoint, and Excel. Photoshop a plus.

Education

  • Bachelors’ degree from accredited University
  • MBA preferred

Job Competencies

  • Creating the new and different
  • Focusing on action and outcomes
  • Inspiring others
  • Managerial Courage
  • Business Acumen
  • Organizational Agility
  • Decision Quality
  • Customer Focus

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