Scope of Job:
To create, edit, and manage content on the University’s website(s), with a focus on compelling, accurate, and search engine optimized (SEO) content. Responsible for tracking, analyzing, and reporting on website analytics, and recommend and implement updates to improve web performance.
Description of Duties:
• Works with internal clients and
subject matter experts to create and update compelling content for the
University’s websites and ensure adherence with branding guidelines.
• Establishes and maintains a content review schedule, conducts trainings for
web content editors as necessary, and helps manage activities in order to
increase organic search rankings.
• Understands internal clients’ goals and marketing plans and work with them to
research, develop, and write appropriate and engaging content for their
websites.
• Develops and implements an ongoing review plan for web content accuracy and
standards.
• Conducts a variety of research for web projects and provides analysis and
recommendations as necessary.
• Participates in ongoing implementation of SEO recommendations and
works to ensure SEObest practices are properly implemented.
• Performs ongoing keyword discovery, expansion and optimization, and uses
results to optimize copy and landing pages in order to drive visitors to
University websites/landing pages.
• Updates the website with approved content as necessary via the content management
system (CMS).
• Implements ongoing web accessibility updates to ensure website compliance
with accessibility standards.
• Develops strong working relationships with team members, internal clients,
and departments throughout the University.
• Coordinates multiple tasks and projects simultaneously, driving follow-up and
awareness of deadlines both within marketing team and with the client.
• Builds and maintains assigned client relationships, keeps informed on project
status and additional requirements, and provides information on new or enhanced
services.
• Performs other special projects and duties as assigned.
Required Education:
Bachelor’s degree from an accredited university.
Required Experience:
Two (2) years of experience performing related duties.
This is an animated dialog which is useful for displaying information. The dialog window can be moved, resized and closed with the 'x' icon.
These items will be permanently deleted and cannot be recovered. Are you sure?
