Are you interested in being a leader at one of the top FinTech companies in Chicago? Come join Enova as the head of marketing for a fast growing online consumer lending brand. Enova is searching for a marketing manager with experience in acquisition and portfolio (aka retention) marketing for our NetCredit business. (www.netcredit.com). You will work alongside the P&L head to delight customers and help grow originations, revenue, and profit. You will be responsible for leading a team and delivering marketing results through lead generation, affiliates, pre-approved direct mail, e-mail, paid digital, SEO, social media, and TV or Radio marketing channels.
What you’ll do:
Marketing Strategy and Budget
- Manage a market-leading brand and cultivate relationships with consumers, partners, team members, and industry leaders.
- Develop marketing acquisition and retention strategies and tactics to exceed business goals.
- Team with P&L Head, Strategy and Operations Manager and Product Manager to build a business roadmap and integrate product and marketing strategies (new marketing channels, new features, new products etc.).
- Set and own the multi-million dollar marketing budget and manage results and forecasts to ensure the business hits its targets on the way to a billion dollar balance sheet.
- Lead the new and existing customer budgeting and forecasting processes, working with the P&L head, product management, finance, analytics , marketing, and operations to align the plan with Kotler’s 4 P’s.
- Dig deep into the analytics and the technology to make sure that all the marketing is working the way you think it is and want it too.
- Manage marketing budget with accountability for staying delivering budget and reporting on key metrics.
Marketing Team, Channel and Project Management
- Deliver on aggressive goals and budget through executing projects individually and with support of the team, optimizing marketing channels, and managing relationships with marketing partners/agencies.
- Develop and coach marketing team members in channel management, problem solving, critical thinking, project management and strategy.
- Prioritize initiatives and projects for team- support project management, monitor and deliver on milestones, remove roadblocks, problem solve.
- Work cross-functionally with internal departments (legal, marketing analytics, creative services, finance, business intelligence and tech) and manage external vendor partners.
- Support team in working with creative partners to develop new and update existing creatives for direct mail, email, digital advertising, landing pages, and website to improve conversion.
You’re right for this job if you have:
- 7-10+ years relevant experience
- Bachelor’s degree (MBA a plus) or equivalent experience
- Experience in the following acquisition marketing channels: pre-approved direct mail, leads, affiliates, digital (paid-search, SEO, website management and conversion)
- Experience in retention/portfolio marketing- email, direct mail, segmentation, offer analysis
- Experience in B2C marketing
- Proven leadership and people management experience
- Proven success with managing vendors and business partner relationships
- Demonstrated analytical skills with the ability to understand and analyze quantitative data and measure performance
Kudos if you have:
- Experience in e-commerce or financial services
Our Marketing Teams:
Enova’s marketing teams unite digital and traditional marketers, account owners, direct marketing specialists and advertising pros who strive to craft a cohesive marketing strategy for each of our financial products. These gurus integrate marketing strategies between traditional marketing, SEM, e-mail, direct mail, lead generation and affiliate marketing to pave the way of our products directly to our customers. Their goals are simple: acquire new customers and retain existing customers, develop brands that build a positive customer experience, and own programs that have measurable, bottom-line impact.
Enova Overview:
Enova is a leading provider of online financial services that leverages its advanced technology and analytics to provide access to credit for non-prime consumers and small businesses. Our roots are in Chicago, but we have served nearly 5 million customers through our six businesses in the U.S. and abroad. We pride ourselves on hiring smart and driven people who bring new and innovative ideas to the table. Our mentality is, "Life’s short. Work some place awesome." Ready to join us?
Perks:
Perks means something different to everyone. Yes we have snacks and a ping pong table, but we also have summer hours, a sabbatical program, 401k matching and education reimbursement. Most importantly, we like to think of our people as perks too. Isn't working with smart and driven people critical in your success in your next job?
