The first challenge of the researcher is to choose
an interesting and unique research brand. The research
brand name should appear in the title, abstract and
keywords of the paper. The title is extremely important and
must be chosen with great care as it will be read by
thousands, whereas few will read the entire paper. On the
other hand, indexing and abstracting of the paper depends
on the accuracy of the title. An improperly titled paper will
get lost and will never be read. The unique research name
makes title meaningful and not general.
Nader
Ale Ebrahim holds a PhD degree in Technology Management from the Department of
Engineering Design and Manufacture, Faculty of Engineering, University of
Malaya. He holds a Master of Science in the Mechanical Engineering from the
University of Tehran with distinguished honors. He also has over 19 years of
experience in the establishment of the R&D departments in different
companies, heading projects as the project director and project coordinator and
implementing knowledge based system in the R&D department. His current
research interest focuses on E-skills, Research Tools, Bibliometrics and
managing virtual NPD teams in SMEs’ R&D centers. His papers/articles have
published and presented in the several journals and conferences.
H-index,
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How to a brand name
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